![Sports Direct: it's all about discounts, but are they what they seem? | Frasers Group | The Guardian Sports Direct: it's all about discounts, but are they what they seem? | Frasers Group | The Guardian](https://i.guim.co.uk/img/media/9e10e994c6d1db325da31eb28b2e30c9c846ff17/0_17_3648_2188/master/3648.jpg?width=1200&quality=85&auto=format&fit=max&s=96df7b35177e7200170de9e1413b8482)
Sports Direct: it's all about discounts, but are they what they seem? | Frasers Group | The Guardian
![5 things about Sports Direct I wish I could have told you when I worked there' - Thomas Kingsley - MyLondon 5 things about Sports Direct I wish I could have told you when I worked there' - Thomas Kingsley - MyLondon](https://i2-prod.mylondon.news/news/west-london-news/article19228028.ece/ALTERNATES/s1200b/0_JS213609791.jpg)
5 things about Sports Direct I wish I could have told you when I worked there' - Thomas Kingsley - MyLondon
![Sports Direct: it's all about discounts, but are they what they seem? | Frasers Group | The Guardian Sports Direct: it's all about discounts, but are they what they seem? | Frasers Group | The Guardian](https://i.guim.co.uk/img/media/809472b486b838a6bf6af931dca2e867008a07d5/183_374_3692_2215/master/3692.jpg?width=300&quality=45&auto=format&fit=max&dpr=2&s=c90b9bfc638a56a637b14683d7ea218c)
Sports Direct: it's all about discounts, but are they what they seem? | Frasers Group | The Guardian
![Inside huge new Sports Direct store with 'bra studio, putting green and customisation zone' - Birmingham Live Inside huge new Sports Direct store with 'bra studio, putting green and customisation zone' - Birmingham Live](https://i2-prod.birminghammail.co.uk/incoming/article23877218.ece/ALTERNATES/s1200/1_Sports-Direct_Birmingham6.jpg)
Inside huge new Sports Direct store with 'bra studio, putting green and customisation zone' - Birmingham Live
![Sports Direct hikes prices on sports equipment after U-turn on lockdown opening plan - Chronicle Live Sports Direct hikes prices on sports equipment after U-turn on lockdown opening plan - Chronicle Live](https://i2-prod.chroniclelive.co.uk/incoming/article10211171.ece/ALTERNATES/s615/0_JS49528365.jpg)
Sports Direct hikes prices on sports equipment after U-turn on lockdown opening plan - Chronicle Live
![Sports Direct 100% recycled plastic reusable 'low prices' Bags for Life, Fishergate, Preston, UK Stock Photo - Alamy Sports Direct 100% recycled plastic reusable 'low prices' Bags for Life, Fishergate, Preston, UK Stock Photo - Alamy](https://c8.alamy.com/zooms/9/98e0da4670c54e149af36503273b0844/2a92389.jpg)
Sports Direct 100% recycled plastic reusable 'low prices' Bags for Life, Fishergate, Preston, UK Stock Photo - Alamy
![Sports Direct investors deserting after founder Mike Ashley admits it is 'in trouble' | The Independent | The Independent Sports Direct investors deserting after founder Mike Ashley admits it is 'in trouble' | The Independent | The Independent](https://static.independent.co.uk/s3fs-public/thumbnails/image/2015/12/06/23/Sports-Direct-PA.jpg)
Sports Direct investors deserting after founder Mike Ashley admits it is 'in trouble' | The Independent | The Independent
![Coronavirus: Sports Direct defends its decision to put prices up by 50% during pandemic - Mirror Online Coronavirus: Sports Direct defends its decision to put prices up by 50% during pandemic - Mirror Online](https://i2-prod.mirror.co.uk/incoming/article8635511.ece/ALTERNATES/s1200d/Sports-Direct.jpg)